PRESS RELEASE
For Immediate Release
December 1, 2006
Australian Longevity® Changes Name To Youngevity® Australia
To Align With Parent Company
CASTLE HILL, AU – Australian Longevity®, a leading marketer of dietary supplements and personal care products, announced today a company name change to Youngevity® Australia to more effectively align with corporate parent, Youngevity®. Youngevity’s® name change correlates with company objective and brand designation as well as continual global market expansion.
“The corporate identity of Youngevity® has provided the necessary foundation and springboard for an aggressive expansion wave which has supported the further establishment and progression of our product line and company emphasis on a global plane,” said Steve Wallach, President of Youngevity® Australia’s parent company, Youngevity® USA. Annie Kimmings, Marketing Manager of Youngevity® Australia, added, “With one word the global company has encapsulated what we are all about…. Youngevity®! It is not only our aspiration but our vision of our global name worldwide to provide quality products to each individual throughout the nation that we are elated to announce our new name change “Youngevity® Australia.”
Youngevity® Australia will further institute its presence in Australia as a leading and growing health and wellness company; and will continue to bring the latest in innovative nutritional information and science to the public so they may make better-informed lifestyle choices. Effective December 1, 2006, Youngevity® Australia will fashion a new corporate logo to more distinctly characterize company intent; while its product formulations will remain unchanged, contemporary packaging, marketing materials and a new website will be introduced.
Youngevity® Australia offices are located in Castle Hill, Australia. Youngevity’s® Global headquarters is located in Chula Vista, California, with additional international offices in New Zealand and Japan. A leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, founded by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS in 1997, Youngevity® markets its products worldwide through a network of independent distributors. For more information, visit www.youngevity.com.au.
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