PRESS RELEASE
For Immediate Release
Dated: February 9, 2005

Youngevity JOINS DIRECT SELLING WOMEN'S ALLIANCE (DSWA)

San Diego, California - Youngevity, leading designer of dietary supplements and cutting edge personal care and wellness lifestyle products, has been accepted as a member of the Direct Selling Women’s Alliance (DSWA). The DSWA is a global organization dedicated to uniting direct sellers throughout the world who share the common desire of achieving personal and financial success.

“We are excited to join the DSWA,” states Steve Wallach of Youngevity. “As a strong supporter of individual direct sellers as they build their independent direct selling businesses, we are confident that DSWA will help our distributors achieve maximum results by providing them with additional resources, networking opportunities and training.”

As a corporate member of the DSWA, Youngevity will be able to expose their business and products to thousands of direct sellers and prospects, showcase their unique expertise by submitting articles to the DSWA library and gain exposure as a key player in the direct selling community and a strong supporter of independent distributors.

Youngevity was founded in April of 1997 in San Diego, California by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS. Youngevity markets its dietary supplements, personal care and wellness lifestyle products worldwide, through a network of independent distributors. For more information, visit Youngevity.

The DSWA is the only association that serves the more than 43 million direct selling distributors around the world. Its members are affiliated with one of the more than 400 direct selling companies, which generate combined annual revenues exceeding $26 billion. Direct selling includes party plan, network marketing and person-to-person sales companies. For more information, visit www.dswa.org.