PRESS RELEASE
For Immediate Release
February 7, 2007

YOUNGEVITY® INTRODUCES COCOGEVITY™, A REVOLUTIONARY
PROPRIETARY SUPPLEMENT OF ACAI, MANGOSTEEN, WOLFBERRY AND COCOA

SAN DIEGO, CA - International Nutritional Products Company Youngevity® is proud to announce the launch of CocoGevity™, a liquid food supplement containing a proprietary blend of the world’s most exotic ingredients and luscious fruits with the intention of providing antioxidants for optimal health.

CocoGevity’s™ ingredients are bioavailable and highly sought after for their nutritious, health-promoting benefits. Cocogen Extract, a natural extract of the cocoa bean, is a concentrated source of theobromine, theophylline, and caffeine, while Açai, the fruit of a palm tree (“The Tree of Life”) that grows in the rainforests of the Amazon, is known to have ten times more antioxidants than red grapes and 10 to 30 times the anthocyanins of red wine. The fruit of the Mangosteen is recognized for the incredibly potent antioxidant power of its phytonutrient Xanthones; and Wolfberry, which provides 19 types of amino acids and 21 trace minerals, has a Vitamin C content that rivals oranges and more beta-carotene than carrots. CocoGevity™ has an ORAC (Oxygen Radical Absorption Capacity) score of 85,000 per liter. The ORAC analysis, which utilizes Fluorescein as the fluorescent probe, provides a measure of the scavenging capacity of antioxidants against the peroxyl radical.

“CocoGevity™ is an ideal example of a product launch encompassing Youngevity’s® company objective. With the introduction of CocoGevity™, Youngevity® furthers its commitment to developing innovative health and wellness products that extend and reinforce our current brands,” said Steve Wallach, President of Youngevity®. CocoGevity™ is available from Youngevity® distributors worldwide by calling (800) 982-3189 or online at www.youngevity.com, at the wholesale price of $39.50 for 32 oz.

Founded in 1997 by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS, with the intent to help people “Live Younger Longer!”, Youngevity®, a leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, markets worldwide through a network of independent distributors. With Global headquarters in Chula Vista, California, Youngevity® has acquired six like-minded companies (Supralife®, Youngevity®, Ancient Legacy™, Bio-Lumin Essense™, NuVante™ and Tidal Wave™) in the last two years. Youngevity® holds international offices in Australia, New Zealand and Japan. For more information, visit www.youngevity.com.