PRESS RELEASE
For Immediate Release
September 28, 2007

Youngevity® Mineral Makeup™ Recognized at Southern Women’s Show®

San Diego, California – The Youngevity® Mineral Makeup™ Exhibit was recently chosen to receive the “Recognition of Excellence” award at the Southern Women’s Show® in Charlotte, North Carolina. Each year, a panel of judges chosen by the show’s organizers recognize exhibitors who have gone “above and beyond to create an eye-catching and entertaining exhibit.” Among the exhibitors at the show were Nordstrom®, Wells Fargo®, Benefit Cosmetics®, and Southern Living®. The Youngevity® Mineral Makeup™ Exhibit was recognized along with Bobbi Brown® and Avon®.

Youngevity’s® Mineral Makeup Collection™ currently offers twelve shades of Mineral Foundation, as well as Lovely Glow Bronzer™, Angel Face™ Setting Powder, six shades of Mineral Blush, twelve Mineral Eye Shadows, four new Eye Liners, and a complete line of Professional Makeup Application Brushes to grant the ultimate natural makeup experience.

Containing natural mineral-derived pigments rather than dyes, the colors in the Youngevity® Mineral Makeup Collection™ are deeper, richer, and longer lasting than common makeup formulas. Youngevity® Mineral Foundation maintains its coverage, remaining fresh and natural all day long, by bonding with the natural oils of the skin within minutes of being applied. In order to properly penetrate the skin, minerals have to be formulated before they can help to rejuvenate. Youngevity’s® Mineral Makeup Collection™ is free of chemicals, dyes, preservatives, irritants, fragrance, talc, and bismuth. The Youngevity® Mineral Makeup Collection™ is endorsed and promoted by Dr. Melinda Silva and is available through Youngevity® distributors worldwide by calling (800) 982-3189 or online at www.youngevity.com.

Founded in 1997 by Joel D. Wallach BS, DVM, ND, and Ma Lan MD, MS, with the intent to help people “Live Younger Longer!”, Youngevity®, a leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, markets worldwide through a network of independent distributors. With Global Headquarters in Chula Vista, California, Youngevity® has acquired eight like-minded companies (Supralife™, Youngevity®, Ancient Legacy™, Bio~Lumin Essense™, NuVANTE™, Tidal Wave™, DrinkACT.com™, and ProJoba™) in the past three years. Youngevity® holds international offices in Australia, New Zealand, and Japan. For more information, visit www.youngevity.com.